Hey there,

Ken from LaunchClub here 👋

Here’s everything you need to know about the most important developments in the world of AEO from the last week.

Let’s get right into it 👇

Digg had to close down immediately after its relaunch because it got astroturfed so hard by spammers.

And Reddit is on the cusp of introducing Face ID to make sure there’s a real human behind every comment.

Don’t fall for the automation trap.

I see founders try to bot Reddit and get banned in minutes. Reddit’s BS detector is elite.

Even if it worked in the short-term (it doesn’t), you’re burning the furniture to keep the house warm. Redditors are going to flock to walled communities en masse if it keeps getting pumped full of AI slop.

We focus on human-in-the-loop at LaunchClub for a reason. AI finds the signal, but humans provide the nuance.

Don’t be a bot. Use tools to be more human, faster.

Nearly 90 million search visits have been wiped out in the last 9 months.

That’s from the 75k sites analysed by Ahrefs since June 2025.

How many more search visits are going to be gone by the end of the year? I wouldn’t bet against another 10% drop.

And there’s no way in hell LLMs are ever going to replace that traffic, by the way. They’re only sending 3m visits right now. That’s less than 5% of what’s been lost from Search.

But the way I see it, one visit from ChatGPT is almost worth at least five visits from Google.

Think about the way people use LLMs. They ask multiple questions without ever visiting a website. Then when they land on a site, they’re ready to make the purchasing decision.

And the way to influence what the LLMs are saying about your brand? It ain’t the company blog.

Check out the latest research from Semrush on the top domains being cited by LLMs:

These models aren't looking at your glossy landing pages anymore. They’re looking at what people are saying about you in a Reddit thread from 2014 and a LinkedIn post with 16 likes.

If you aren't in those conversations, you're not influencing how the LLMs are talking about you.

Find where Reddit is talking to your prospects without you.

→ Understand which search terms Reddit users are actively discussing (and how much monthly traffic each one gets)

→ See which Reddit threads are already ranking for your top keywords

→ Get context-aware, human-sounding comments written to naturally mention your brand or link.

Each report includes a ready-to-follow plan: where to comment, what to say, and how to track results. Just copy, paste, and post.